AUTOMAKERS IN A GLOBAL WAR FOR TALENT – PART 1

In the coming weeks we will develop several articles on partnerships between automotive companies and technology start-ups, and we will study the effects on profiles of talents?

 

WHAT HAPPENED THESE LAST MONTHS?

 

USA auto sales brand market share chart January 2016

 

 

“We are in a global war for talent,” Renault-Nissan spokeswoman Rachel Konrad said. From startup financings and acquisitions to partnerships with Silicon Valley giants, big auto is leaving no stone unturned as it rushes to secure its future.

Let’s have a look of the situation with a good summary done by cbinsights.com.

Note that the web links have been modified by EuroTriade to redirect you on the latest news of the companies concerned.

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The flurry of May 2016 activity featured three ride-hailing and ride-sharing tie-ups in a single week, with Volkswagen and Toyota making corporate minority investments in Gett ($300M) and Uber respectively. Fiat Chrysler Automobiles (FCA) struck a partnership with self-driving pioneer Google, putting to bed rumors of the tech giant partnering with other automakers such as Ford.

BMW took a different tack, participating in a $5.1M round to the much younger Scoop through its i Ventures arm. Although not included here, Apple also made waves by committing $1B to the Chinese ride-sharing leader Didi Chuxing during the same month.

These moves follow GM’s January 2016 purchase of Sidecar‘s assets and its $500M minority stake in Lyft, the latter partnership has already put self-driving Chevy Bolt vehicles on track to be trialed with Lyft within a year. Even before 2016, GM’s Opel brand invested in Germany-based flinc through the GM Ventures unit. Daimler’s moovel subsidiary acquired myTaxi nearly two years ago in September 2014.

The venture arms of BMW, GM, and Volvo have also steadily invested in startups working in key fields of auto tech. These CVCs have deployed multiple funding rounds to fleet automation and telematics companies, such as RideCellTelogis, and Peloton. Beyond these, BMW i Ventures has invested in the connected car app Zendrive, while Ford acquired the in-car software startup Livio in September 2013 to improve the connectivity of its vehicles. Last week, Porsche said it had created a digital unit to seek technology partners and products.

And Renault-Nissan will begin hiring at least 300 tech experts this month, joining other automakers in trying to lure staff away from Silicon Valley. Most recruits will be software engineers with experience in vehicle connectivity and mobility services, a category that includes car-sharing, the Renault-alliance said.

If you have not already read it, please have a look at our previous article on Software Engineer:

Focus on Automotive Software Engineer?

 

For an overview of the situation in the US, read this excellent article from Cromwell Schubarth, technology Reporter at the Silicon Valley Business Journal :

How Silicon Valley is putting the auto into Automobile

“Some of the biggest companies in Silicon Valley were started in a garage, so it seems only fitting that the region is getting seriously involved in automobiles.”

consumers be willing to change cars

 

Next article : Automakers in a global War for talents – Part 2